Trade of ornamental fish is common trade in the world; so that maintenance of ornamental fish is one of popular hobby in the word. Trade of ornamental fish has high value added and it isn’t limited to selling of fish and included a wide range of diet, disinfectants and pharmaceuticals, maintenance tanks or aquarium, decorative items, mechanical and electrical equipment such as water pump and physical filters; Hence, it provides suitable and sustainable job opportunities for individuals. Iran is one of the countries that have a trading market for ornamental fish; however, there are limited studies in this area that more of them are specific to the field of production and does not include retail stores and ornamental fish stores. The aim of present study was qualitative and quantitative surveys of ornamental fish sellers in townships of Golestan province in order to identify issues and challenges of them. For this purpose were prepared 2 questionnaires with a combination of open and closed questions, based on initial examination and past interview of smaller statistical Society (total sales of Gorgan, Kordkuy and Gonbad-e Kavus) and confirmed their validity and reliability. questionnaires completed by 2 separate teams from 24 detected ornamental fish store in townships of Golestan province. Result of present study showed the average duration of opening of the ornamental fish store in township of Gorgan except Gorgan was 2.55 years, which represents a new and novelty of this hobby in the township of Golestan province; the average of this indices in the Gorgan was 8.25 years. The average age of the sellers or store owners was 28.39 years, which representsYoung people working in this sector. Finally, the absence of independent :::union:::s, reducing the profit margin, rising energy price, high mortality of fish in transit to the store and the lack of systematic relationship between the production and sale sections were main issues of sellers or ornamental fish stores in the township of Golestan province.